I was thinking "Why am I important to my customers?" it is the word 'custom'

So everyone has some importance to someone...we hope. In the course of what I do everyday, selling complicated software solutions to large companies and their HR organizations, I look to build relationships and trust with the prospective 'customers' that I work with, daily, weekly, monthly, yearly. Some call your prospects who purchase services or product from you a 'client.

Firstly, I like to use the word 'customer', my client sounds like there is an arms-length transaction at hand, you know, what the attorneys and Wall Street people do. If you think about it, the word 'customer' is comprised of 'custom' - 'er' (see www.dictionary.com). So if you think about it, a custom, habit or practice means an established way of doing things. Custom, applied to a community or to an individual, Habit, applied particularly to an individual, implies such repetition of the same action as to develop a natural, spontaneous, or rooted tendency or inclination to perform it: to make a habit of reading the newspapers. Practice applies to a set of fixed habits or an ordered procedure in conducting activities.

So I decided that I want to 'practice' the 'habit' of providing a 'custom' experience to my customers!